BACKGROUND

Alankar furniture is a traditional furniture manufacturer and retailer based in Kochi, India. They have been in the furniture industry for more than four decades. We helped them develop an online presense to generate more business through our effective digital marketing strategic plan which included brand identity redesign, website re-engineering, SEM and SEO techniques.


PROBLEM

Alankar furniture is a traditional furniture manufacturer and retailer based in Kochi, India. They have been in the furniture industry for more than four decades. We helped them develop an online presense to generate more business through our effective digital marketing strategic plan which included brand identity redesign, website re-engineering, SEM and SEO techniques.

  • They had less than 10 unique visits per day to their website; not enough to generate leads.
  • They didn't have any Search engine marketing strategy so they were missing out on long-tail search traffic and the opportunity to demonstrate thought leadership.
  • They weren't ranking well for any target keywords.
  • Their website was outdated and didn't effectively demonstrate value.

SOLUTIONS

We started with SEO & SEM campaign in order to drive more targeted search traffic and help convert visitors into leads once they arrived on the site. Digital Strategy combined of directory marketing, article submission, direct emails, product promotion in social platforms. Next we launched an optimized paid search campaign to drive immediate traffic and leads to the site.

After the marketing campaigns began to take effect, we began working to re-engineering of the website and rewrite content and add more products so their value proposition was more clear and information was easier to find and digest.


RESULTS

Alankar Furniture was generating an average of 5 leads per month through the website before we started. After SEO & SEM began to take effect and prior to the website re-engineering that number had jumped to 25+ leads per month.

We recommended a website reengineering and a affordabale digital strategy with the goal of increasing on-site conversion rates. After the reengineering leads jumped to an average of 67 per month.

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RISE IN VIEWS

400 %

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LIFT IN SALES

31 %

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INCREASE IN ROI

117 %



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Achievements

  • 50K website visits per / year
  • 2-3 lead calls per day
  • Increased Brand Visibility

“We’ve gone from 10th or 11th page to 1st or 2nd place on all of our target keywords and their hard work and innovative thinking have kept us at the top for over 5 years. I consider their SEO optimization was an integral part of our sales strategy.”

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