Brand guidelines shouldn’t be just about how to recreate logos and how to use fonts – it should be the guide you provide to any stakeholder (internal or external) to ensure they apply the brand correctly. Ideally it should cover all aspects of the brand, including tone of voice, proposition, etc. and provide guidance on how to project the very best aspects of your brand across a range of channels.
Brand guidelines need not be a War & Peace-style document covering every eventuality and often brand guidelines just cover the graphical dos and don’ts of a brand identity, but they are important in the brand toolkit to keep control of a brand, giving the user a good understanding of what the brand is, what it’s made of, why it looks the way it does and how to get the best out of it.
Grow Combine does not wind up at presenting you a full-fledged brand, but gifts you some valuable guidelines to let you free with your promo sheets. This will be an easy guide for you to refer whenever you use the project. It avoids further damages to design, message and branding. Following these guidelines means you are cementing your style and defining your brand.